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3min chapter
AD APOCALYPSE 2024 with Felix Braberg, Ad Monetization Consultant
Deconstructor of Fun
Evolution of Ad Monetization and Programmatic Header Bidding
This chapter explores the automated process of programmatic header bidding in ad monetization, discussing its efficiency in displaying the highest paying ads first. It also mentions two advertisements for Xola Pay Station and AppsFire for games, both catering to game developers.
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