AD APOCALYPSE 2024 with Felix Braberg, Ad Monetization Consultant
Deconstructor of Fun
The Importance of In-App Ads in Mobile Games
The hosts discuss the significance of in-app ads in mobile games and their contribution to revenue. They explore statistics on ad revenue distribution, completion rates of video ads, and user preferences. The chapter also covers challenges with ad content, managing ad experiences, and privacy changes in in-app ads.
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