With thousands of people being laid off in the gaming industry over the past few months, what does it look like to create your own job rather than waiting for the job market to recover?
Matej Lancaric, known for his prominent role in UA in Games, shares his journey as a solopreneur on the podcast. We cover Matej's transition from a corporate career to UA consultancy, his unique approach to providing value to the audience, the evolution of his content creation, and his definition of success. He emphasizes being true to oneself, maintaining authenticity, and cherishing the flexibility provided by being a solopreneur.
If you need help marketing your game, you should reach out to Matej: https://lancaric.me/
Follow his podcast on UA: two-and-a-half gamers.
00:35 Guest Introduction: Matej Lancaric
00:59 Matej's Journey in the Gaming Industry
03:35 Transition to Solopreneurship
05:10 The Power of Authenticity
05:50 The Leap into the Unknown
05:59 The Challenges of Going Solo
06:46 The Importance of Being Yourself
08:13 The Journey of Starting a Newsletter
08:41 The Reality of Launching Games
10:54 The Value of Sharing Knowledge
13:13 The Struggles of Being Criticized
19:50 The Evolution of Content Sharing
22:29 The Importance of Feedback in Solo Work
22:55 Building a Unique and Playful Brand
23:51 The Birth of the Dancing Unicorn and Two and a Half Gamers
24:59 The Evolution of Content Creation and Branding
27:05 The Role of Happiness and Authenticity in Personal Branding
32:46 The Challenges and Rewards of Being a Solopreneur
33:32 Defining Success as a Solopreneur
39:43 The Art of Time Management and Content Creation
41:42 Reflections on the Journey and Future Aspirations
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