With thousands of people being laid off in the gaming industry over the past few months, what does it look like to create your own job rather than waiting for the job market to recover?

Matej Lancaric, known for his prominent role in UA in Games, shares his journey as a solopreneur on the podcast. We cover Matej's transition from a corporate career to UA consultancy, his unique approach to providing value to the audience, the evolution of his content creation, and his definition of success. He emphasizes being true to oneself, maintaining authenticity, and cherishing the flexibility provided by being a solopreneur.

If you need help marketing your game, you should reach out to Matej: https://lancaric.me/

Follow his podcast on UA: two-and-a-half gamers.

00:35 Guest Introduction: Matej Lancaric

00:59 Matej's Journey in the Gaming Industry

03:35 Transition to Solopreneurship

05:10 The Power of Authenticity

05:50 The Leap into the Unknown

05:59 The Challenges of Going Solo

06:46 The Importance of Being Yourself

08:13 The Journey of Starting a Newsletter

08:41 The Reality of Launching Games

10:54 The Value of Sharing Knowledge

13:13 The Struggles of Being Criticized

19:50 The Evolution of Content Sharing

22:29 The Importance of Feedback in Solo Work

22:55 Building a Unique and Playful Brand

23:51 The Birth of the Dancing Unicorn and Two and a Half Gamers

24:59 The Evolution of Content Creation and Branding

27:05 The Role of Happiness and Authenticity in Personal Branding

32:46 The Challenges and Rewards of Being a Solopreneur

33:32 Defining Success as a Solopreneur

39:43 The Art of Time Management and Content Creation

41:42 Reflections on the Journey and Future Aspirations

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