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Deconstructor of Fun
Solopreneur Success: Balancing Work, Life, and Passion with Matej Lancaric
May 20, 2024
Seasoned UA and marketing consultant Matej Lancaric shares his journey to solopreneurship, client management tips, and leveraging AI tools. He discusses balancing work, creativity, and family life, emphasizing genuine passion and unique goal-setting approaches. The podcast provides valuable advice for aspiring and veteran consultants on growing professionally, networking, and content creation.
01:18:19
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Quick takeaways
- Efficient communication and setting boundaries are crucial in managing client dynamics as a solopreneur.
- Choosing the right clients, such as small to mid-sized companies open to strategic assistance, is key for solopreneur success.
Deep dives
Challenges of Transitioning to Solopreneurship
Transitioning to solopreneurship presented challenges such as struggling with sales, particularly with traditional sales methods. The difficulty lay in creating and maintaining client relationships, especially with slow-moving companies that were hard to work with. Setting boundaries and establishing efficient communication became crucial in navigating the dynamics with different clients.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode