
two & a half gamers
Is Monopoly GO profitable? GameMakers x 2.5 gamers crossover
Jan 12, 2024
Joseph Kim, Matej Lancaric, and Summer Liu discuss the profitability of Monopoly Go, exploring the controversy and lack of a widely accepted definition. The conversation covers data analysis, marketing strategies, CPIs, and achieving profitability in the mobile games business. They also touch on LTV curves, payback periods, and the need for a clear definition of profitability.
55:07
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Quick takeaways
- The gaming industry lacks a widely accepted definition of profitability, creating confusion and conflating different issues.
- Monopoly Go has achieved significant success, demonstrating high revenue and a large number of downloads.
Deep dives
Controversy Surrounding Monopoly Go Profitability
The podcast episode delves into the controversial topic of whether Monopoly Go is profitable or not. The hosts emphasize the need for a nuanced discussion and highlight the lack of a standardized definition of profitability in the gaming industry.
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