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Is Monopoly GO profitable? GameMakers x 2.5 gamers crossover

two & a half gamers

CHAPTER

Monopoly GO: Exploring Ad Monetization and User Acquisition

This chapter dives into the profitability of the game Monopoly GO, discussing aspects such as ad monetization, user acquisition, and CPI figures. The speakers highlight the confusion and conflation surrounding the term CPI in the gaming industry and express frustration at the lack of clarity and profitability information.

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