
Summer Liu
data analysis, marketing strategies, and creatives
Top 3 podcasts with Summer Liu
Ranked by the Snipd community

Jun 3, 2024 • 29min
#199: Data-driven mobile app marketing with Summer Liu, CMO at SocialPeta
Summer Liu, CMO at SocialPeta, discusses leveraging app data, staying competitive in app marketing, and upcoming SocialPeta features. Topics include her background, SocialPeta's evolution, trends in mobile advertising, and the importance of data-driven decisions. She shares insights on app performance, ad creatives, and the future of digital marketing. Liu also talks about features she would miss on her smartphone and changes she'd like to see in digital marketing.

Jan 12, 2024 • 54min
How Profitable is Monopoly Go? (Is #1 really #1?)
Joseph Kim, Matej Lancaric, and Summer Liu explore the profitability of Monopoly Go and the lack of a widely accepted definition in the industry. They discuss data analysis, marketing strategies, and the impact of scaling up advertising spend. The conversation highlights the challenges of defining and achieving profitability in the mobile games business. They also touch on LTV curves, payback periods, and the need for a clear definition of profitability.

Jan 12, 2024 • 55min
Is Monopoly GO profitable? GameMakers x 2.5 gamers crossover
Joseph Kim, Matej Lancaric, and Summer Liu discuss the profitability of Monopoly Go, exploring the controversy and lack of a widely accepted definition. The conversation covers data analysis, marketing strategies, CPIs, and achieving profitability in the mobile games business. They also touch on LTV curves, payback periods, and the need for a clear definition of profitability.