Business of Apps Podcast

#199: Data-driven mobile app marketing with Summer Liu, CMO at SocialPeta

Jun 3, 2024

Summer Liu, CMO at SocialPeta, discusses leveraging app data, staying competitive in app marketing, and upcoming SocialPeta features. Topics include her background, SocialPeta's evolution, trends in mobile advertising, and the importance of data-driven decisions. She shares insights on app performance, ad creatives, and the future of digital marketing. Liu also talks about features she would miss on her smartphone and changes she'd like to see in digital marketing.

28:37

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Episode guests

Summer Liu

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Episode notes

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Quick takeaways

Data-driven decisions are essential for app marketing success, highlighting the significance of leveraging mobile ad data and competitive analysis tools.

SocialPeta, a leading ad intelligence platform, offers comprehensive insights on ad creatives, cost benchmarks, audience analysis, and marketing trends, aiding marketers in optimizing their strategies.

Deep dives

Leveraging Data and Analytics in App Marketing

Making informed decisions based on data is crucial in app marketing. Leveraging mobile ad data and competitive analysis tools can significantly impact advertising performance. Socialpeta's CMO, Samara Leo, highlights the importance of ad creatives in driving advertising success.

Intro

3min

Evolution of SocialPeta and Analyzing Trends in Mobile Advertising

16min

Exploring Trends and Efficient Tools in Mobile App Marketing

2min

Importance of Being Data-Driven in Mobile App Development

6min

Closing Remarks and Event Promotion

2min

I’m sure you’ve heard this adage “Data is the new blood of the economy”. When you operate on a big market with lots of competitors you better make sure you make decisions about your business based on hard data.

App marketing is one of the brightest examples where this adage and it is so close to home. When the number of users of your product is in thousands, tens of thousands or millions informing your app marketing decisions with reliable data isn’t a question of should or shouldn’t but must.

In this episode, Summer will help us to learn about leveraging mobile ad data, competitive analysis tools, as well as share her advice for marketers who are just getting started in the app marketing space.

Today’s Topics Include:

Summer's background
What is SocialPeta
Leveraging app performance and ad creatives data effectively
Staying competitive in a crowded app marketplace
Upcoming features in the SocialPeta pipeline to benefit app marketers
What Summer would like to change about digital marketing the most
Android or iOS?
Leaving her smartphone at home, what features would Summer miss most?
What features she would like to see added to her smartphone?

Links and Resources:

Quotes from Sumer Liu:

" If we talk about mobile ad intelligence tools, I think I can boast that there is no better platform that can be as friendly as SocialPeta.
We dived in the mobile advertising business for over 8 years. We grew together with those top global publishers. We evolve our product from time to time.
In the new era of AI technology, SocialPeta will firmly develop towards this direction on aspects like Ai recognition and analysis. We will draw the digital market picture in a much more intelligent way."

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Business Of Apps - connecting the app industry since 2012

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Business of Apps Podcast

#199: Data-driven mobile app marketing with Summer Liu, CMO at SocialPeta

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Leveraging Data and Analytics in App Marketing

The Role of Socialpeta in Ad Intelligence

Advancements in Socialpeta and Marketing Advice

Remember Everything You Learn from Podcasts