Business of Apps Podcast cover image

#199: Data-driven mobile app marketing with Summer Liu, CMO at SocialPeta

Business of Apps Podcast

CHAPTER

Importance of Being Data-Driven in Mobile App Development

This chapter emphasizes the significance of utilizing data and analytics rather than guesswork in mobile app development and marketing, encouraging learning from others' experiences for improved results. It also explores the guest's smartphone history, the role of essential communication apps, concerns about smartphone overuse, and the potential benefits of having an AI helper for various tasks on phones.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner