
#199: Data-driven mobile app marketing with Summer Liu, CMO at SocialPeta
Business of Apps Podcast
Evolution of SocialPeta and Analyzing Trends in Mobile Advertising
The chapter explores the growth of SocialPeta from a platform collecting ad creatives to a professional ad intelligence tool with over 1.6 billion ads and 40 networks, offering marketers tools to evaluate campaigns and designs. It emphasizes the significance of analyzing trends in mobile advertising within shorter time frames, using competitive analysis and app intelligence features to identify opportunities and make informed decisions for advertising campaigns. The conversation also discusses upcoming developments in enhancing AI capabilities for traffic and ad creative analysis and expanding networks to regions like Japan, Korea, and Southeast Asia.
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