In this episode, Matej Lancaric provides a comprehensive guide to mobile user acquisition (UA), covering essential terms, metrics, and strategies for beginners and experienced marketers. He emphasizes the importance of data integrity, navigating privacy changes, and the role of creativity in UA campaigns. The discussion also includes insights on leveraging paid, owned, and earned media and the impact of AI on marketing strategies.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Articles:
https://lancaric.me/ua-manager-life-post-idfa-reality/
https://lancaric.me/influencer-marketing-guide-ua-in-2024/
https://lancaric.substack.com/p/stay-ahead-in-ua-for-2025-my-top
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to User Acquisition
01:15 Understanding User Acquisition Fundamentals
03:11 Key Metrics in User Acquisition
08:47 The Importance of Data Integrity
10:39 Navigating Privacy Changes in User Acquisition
12:31 Creative Strategies for User Acquisition
13:30 Paid, Owned, and Earned Media Strategies
17:09 Building and Engaging Your Own Audience
19:54 App Store Optimization and Content Marketing
23:50 Leveraging Earned Media and Press Relations
25:38 The Role of AI in User Acquisition
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
UA is a fast-moving field that requires constant learning.
Understanding key metrics is crucial for effective UA.
Data integrity is essential for making informed decisions.
Privacy changes are reshaping the landscape of UA.
Creative strategies must evolve to combat user fatigue.
Paid, owned, and earned media are all vital components of UA.
Building a loyal audience can enhance user engagement.
App Store Optimization is key for visibility and installs.
Content marketing helps build trust and authority.
AI tools can significantly enhance marketing efficiency.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - matej@lancaric.me
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
two & a half gamers