App Revenue Growth Podcast with Michael Stysin

Ep.14. How to Reduce Subscription App Churn. Karan Tibdewal

Apr 4, 2023

Karan Tibdewal, a Growth Consultant Expert specializing in Mobile Retention, shares his insights on user retention and monetization strategies for successful apps. He discusses the impressive 27% improvement in win-back campaign results and key channels for reactivation efforts. Karan emphasizes the power of actionable push notifications and showcases effective win-back examples from Spotify and Duolingo. He also delves into CRM tool recommendations and how tailored strategies can dramatically increase revenue, helping businesses combat subscription churn effectively.

22:37

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Episode guests

Karan Tibdewal

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Episode notes

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Quick takeaways

Effective win-back campaigns rely on personalized communication timing and tailored messaging to significantly boost user reactivation rates.

Choosing the right communication channel based on user behavior and service nature is essential for maximizing the success of retention strategies.

Deep dives

Effective Winback Campaigns

Winback campaigns are crucial for reducing churn and retaining users. A successful case highlighted the importance of communication timing and content, where a dating app implemented targeted messaging for users who had not engaged within five days, significantly improving reactivation rates by nearly 30%. The strategy included sending personalized notifications or emails based on user interactions, emphasizing that understanding when and how to reach users is fundamental to retaining them. This systematic approach contrasts with the common practice of generic messages, highlighting the need for tailored communication to maximize effectiveness.

Intro

2min

Winning Back Users: Effective Reactivation Strategies

10min

Strategies to Combat Subscription Churn

6min

Maximizing Revenue through Effective Winback Strategies

2min

Choosing the Right CRM Tools for App Businesses

4min

Karan Tibdewal is a Growth Consultant Expert focusing on Mobile Retention. He is current advisor of Ada Health, Blinkist, Deezer, Blacklane, ad other successful apps, helping them with long-term user retention, subscription optimization & monetization. Check out Karan's profile: https://www.linkedin.com/in/karantibdewal/

01:30 what’s behind of 27% improvement in win-back campaign results 04:50 channels to use for win-back campaigns 07:50 push notifications should be super actionable, and Duolingo is a good reference 08:37 what to offer to a client during a win-back campaign 10:30 perfect win-backs and cancellation flows: Spotify, Class Pass, Elevate Labs, Fabulous app 14:54 specific of win-back campaigns for the apps with seasonal trends 16:40 win-back hacks for dating apps 17:15 what to expect from client retention management campaigns: 40-200%+ revenue increase 19:17 CRM tools recommendations

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