10min chapter

App Revenue Growth Podcast with Michael Stysin cover image

Ep.14. How to Reduce Subscription App Churn. Karan Tibdewal

App Revenue Growth Podcast with Michael Stysin

CHAPTER

Winning Back Users: Effective Reactivation Strategies

This chapter explores successful win-back campaigns used by a dating app to increase user reactivation by 27% through targeted communication strategies. It highlights the importance of timing and personalized messaging, utilizing push notifications and emails to reduce churn rates in subscription-based apps. Case studies, including those from a language learning app and music platforms like Spotify, illustrate how understanding user engagement patterns can effectively re-engage inactive users.

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