Ep.14. How to Reduce Subscription App Churn. Karan Tibdewal
App Revenue Growth Podcast with Michael Stysin
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Winning Back Users: Effective Reactivation Strategies
This chapter explores successful win-back campaigns used by a dating app to increase user reactivation by 27% through targeted communication strategies. It highlights the importance of timing and personalized messaging, utilizing push notifications and emails to reduce churn rates in subscription-based apps. Case studies, including those from a language learning app and music platforms like Spotify, illustrate how understanding user engagement patterns can effectively re-engage inactive users.
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