Karan Tibdewal is a Growth Consultant Expert focusing on Mobile Retention. He is current advisor of Ada Health, Blinkist, Deezer, Blacklane, ad other successful apps, helping them with long-term user retention, subscription optimization & monetization. Check out Karan's profile: https://www.linkedin.com/in/karantibdewal/
01:30 what’s behind of 27% improvement in win-back campaign results
04:50 channels to use for win-back campaigns
07:50 push notifications should be super actionable, and Duolingo is a good reference
08:37 what to offer to a client during a win-back campaign
10:30 perfect win-backs and cancellation flows: Spotify, Class Pass, Elevate Labs, Fabulous app
14:54 specific of win-back campaigns for the apps with seasonal trends
16:40 win-back hacks for dating apps
17:15 what to expect from client retention management campaigns: 40-200%+ revenue increase
19:17 CRM tools recommendations
