Authority Hacker Podcast – AI & Automation for Small biz & Marketers

Diversifying from Google traffic with Meta ads, building sales funnels, targeting strategies, and spending tips. Embracing Facebook ads for traffic safety, transitioning to business-oriented marketing, and long-term success. Exploring benefits of paid advertising, aligning incentives, effective digital product selling strategies, and optimizing Facebook ads for engagement and profitability.

Prominent SEO expert Lily Ray discusses the impact of the recent Google core update. They cover visibility changes, Reddit and Quora in search results, HCU discrepancies, and new Google importance signals. Examples of rule-breaking are also shared, making it an insightful listen.

Pauline Duthiel, Head of Digital Marketing at RTINGS.com, reveals how they outshine big players in SEO with user-centric content, systematic product testing, community engagement, and prioritizing user value over link-building. They dive into optimizing SEO strategies, evolving industry trends, community impact, revenue streams, link-building strategies, and putting user value first for sustainable success.

Learn about the 4 proven steps to beat Google updates, including the importance of content auditing, strategic link juice allocation, and repurposing website content. Discover how to salvage valuable backlinks and make informed decisions based on website value assessments. Dive into proactive site audits and technical improvements to enhance SEO outcomes and stay ahead of Google's algorithm updates.

Site speed expert Brian Jackson critiques the setup of the hosts' site and offers optimization tips. They discuss plugin impact on speed, best CDN setups, caching plugins to avoid, and JavaScript optimization strategies. The conversation covers balancing performance scores with user experience, optimizing with CDNs and APO, image optimization plugins, and maintaining branding while optimizing site speed.

The hosts analyze sites that are beating Google's algorithm and provide insights on their strategies. Topics discussed include the importance of branded search, user-generated content, and original product pictures for SEO. They also explore affiliate link placement, monetization approaches, and strategies for diversifying income. The podcast covers how websites in the child safety seat niche focus on building authority, and how a backpack website built a community and monetized through sponsorships. Additionally, website design, presentation, and ranking strategies are analyzed.

Cyrus Shepard, a well-known SEO expert, shares insights on Google's evaluation process and recent updates. They discuss the significance of EAT, whether larger sites have an unfair advantage, and what's next from Google. The podcast also explores the role of quality raters and the impact of active comment sections on website rankings. They touch upon Google My Business, link building, and assessing expertise and transparency on websites. The speakers speculate on the future of Google and AI content.

Tim Soulo from Ahrefs discusses their credit system, effective communication, negative experiences on Twitter, landing massive links with data, using Hreps for site restoration, and the connection between Ahrefs' pricing increase and yep.com.

This podcast discusses the challenges faced by website builders in 2023 due to Google's unpredictable search results. It explores diversifying SEO strategies for monetization, planning and strategizing in SEO, the importance of concise and shorter content, creating engaging reviews, and the influence of PPC on user metrics and rankings.

The hosts review their past predictions and make new ones for 2024. They discuss the impact of AI on SEO, successful digital PR campaigns, and the importance of brand and user experience. They also explore Google's evolution of search results and speculate on future strategies.