The Authority Hacker Podcast - Actionable Online Marketing cover image

The Authority Hacker Podcast - Actionable Online Marketing

Latest episodes

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4 snips
Nov 13, 2023 • 1h 15min

#324 - This Proves That EEAT ACTUALLY Works (Kinda)

Gael chats with Derek Hales, founder of Modern Castle and NapLab, discussing NapLab's success in the mattress niche despite recent Google updates. They explore the importance of high-quality reviews, the process of reviewing products, and the significance of focus and niche selection. They also touch on image copyright infringement, social media presence, and future plans for their websites.
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28 snips
Oct 30, 2023 • 1h 22min

#323 - Digital PR Expert Reveals How To Get Links

Gabriela Covay, a Digital PR expert, reveals her step-by-step process for landing over 30 links, including DR90 ones, in a digital PR campaign. They discuss executing successful campaigns, state-specific data, generating campaign ideas, survey-based campaigns, and the importance of follow-up in outreach to journalists. They also explore the challenges and advancements in digital PR, emphasizing the significance of relevancy and monitoring open rates.
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Oct 16, 2023 • 1h 2min

#322 - All Our Best Hires Come From THIS Country

Send us a textSouth Africa is one of the best places in the world to recruit from - and it’s mostly being overlooked and underutilized right now.⁣This week, Mark sits down with Doug Haines, the AH Pro member who co-founded Marketing Pros; a South Africa-based recruitment and staffing agency that specializes in finding the exact A-Players you need for your team.⁣💪 Get in touch with the Marketing Pros team to tap into new talent for your next hire!https://www.marketingpros.co ____________________________________________Full show notes: https://www.authorityhacker.com/322-all-our-best-hires-come-from-this-country/
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Oct 2, 2023 • 1h 2min

#321 - Is AI Overhyped?

The hosts discuss the hype around AI and caution against accepting lower quality work produced by AI. They highlight the benefits and challenges of using AI for content creation, emphasizing its usefulness in generating ideas and enhancing sections of articles. The chapter also covers effective keyword research strategies, Google's changing views on AI content, and the importance of a sustainable SEO approach. They explore the benefits of Bing, chatbots, and AI in content creation, and discuss the percentage of manual work and research compared to using AI. They also delve into the use of AI for researching podcast guests and generating interview questions, while cautioning about the accuracy of AI-generated information.
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38 snips
Sep 18, 2023 • 1h 20min

#320 - The Website Market Just Flipped

In this podcast, Justin Cooke from Empire Flippers discusses the impact of AI, inflation, and the global economy on the website market. They explore the shift from a seller's market to a buyer's market, the transition to GA4, creating and selling your own products, reducing expenses before selling websites, SEO trends and opportunities, dealing with frustrations in business, the importance of single source of truth for data, and shifting dynamics in the website market.
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Sep 4, 2023 • 1h 4min

#319 - New Survey Reveals Exactly What’s Changed in Affiliate Marketing

In this podcast, the hosts discuss the results of an affiliate marketing survey, highlighting the potential earnings in the travel niche. They explore profitable niches such as finance, tech, health and fitness, and digital marketing. They also address the impact of Google's core updates on affiliate marketing websites and discuss the variations in revenue per thousand (RPM) in different niches. Additionally, they delve into the decision-making process for including ads and sponsors and talk about the impact of network changes and algorithm updates on affiliate marketing revenue.
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69 snips
Aug 21, 2023 • 1h 34min

#318 - Decoding Topical Authority with Koray Tuğberk Gübür

Koray Tuğberk Gübür, a cryptic industry expert, discusses topical authority. Topics include outranking high-authority websites, creating a website for reviewing DSLR cameras, the struggle of becoming true authorities in the SEO industry, distributing templates and variables, the importance of anchor text, building a successful fitness website, and outranking authority sites with low competition keywords.
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74 snips
Aug 7, 2023 • 1h 2min

#317 - The Brian Dean Method

Send us a textBrian Dean did something that less than 0.01% of us will ever achieve. He built his site to a staggering DR 90 on Ahrefs, almost entirely on his own. This week, Gael sits down with the internationally recognized SEO expert to uncover his exact methods to success. Full show notes:https://www.authorityhacker.com/podcasts/the-brian-dean-method/
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16 snips
Jul 24, 2023 • 56min

#316 - Ultimate New Pinterest Strategy

Send us a textNot all social media platforms are made equal, and Pinterest is one that can really drive serious amounts of traffic. In this week's episode, we chat with Tony Hill, who shares insights on exactly how he generates over 1 million visitors per month on Pinterest.Full show notes:https://www.authorityhacker.com/podcasts/ultimate-new-pinterest-strategy/
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35 snips
Jul 17, 2023 • 1h 2min

#315 - Ex-Forbes Employee Reveals EVERYTHING

Send us a textHow does Forbes keep ranking for EVERYTHING? In this week's episode, we sit down with former Forbes SEO strategist Shawn Hill, to explore the secrets behind Forbes' SEO success. Full show notes:https://www.authorityhacker.com/podcasts/315-ex-forbes-employee-reveals-everything/

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