The Authority Hacker Podcast - Actionable Online Marketing

#335 - How We Make Money From Facebook

Apr 22, 2024

Diversifying from Google traffic with Meta ads, building sales funnels, targeting strategies, and spending tips. Embracing Facebook ads for traffic safety, transitioning to business-oriented marketing, and long-term success. Exploring benefits of paid advertising, aligning incentives, effective digital product selling strategies, and optimizing Facebook ads for engagement and profitability.

01:07:29

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Quick takeaways

Diversifying traffic sources beyond Google is essential for online businesses.

Transitioning to Meta Ads can provide a 2-5X return on ad spend.

Creating engaging content is crucial for organic reach on social media platforms.

Maximizing average order value through upsells and additional product offerings is key for profitability.

Deep dives

The Evolution of Traffic Sources

Relying solely on Google for online business traffic is no longer a sustainable strategy. Diversifying into platforms like Facebook, Pinterest, and email lists is crucial. Bing's growth is noted, but it cannot replace Google's former dominance. The episode discusses transitioning to Meta Ads, experiencing a 2-5X return on ad spend and emphasizing the importance of new traffic sources beyond Google.

Creating Video Ads: The Importance of a Hook

01:20

Maximizing Revenue through Order Bumps and Upsells

01:21

Quality Content Leads to High Returns

01:28

Quality Content vs Organic Traffic Value

01:57

Introduction

3min

Evolution of Online Marketing Strategies

7min

Evolving Strategies for Online Business Growth

12min

Exploring the Benefits of Paid Advertising on Facebook and Aligning Incentives with Platforms

3min

Effective Strategies for Selling Digital Products and Courses

17min

Optimizing Facebook Advertising Strategy with Retargeting Campaigns

9min

Exploring Profitable Facebook Ads Strategies and Tracking Solutions

3min

Optimizing Facebook Ads for Better Engagement

14min

Send us a text

Let’s face it.
Google is probably never going to be the same easy traffic source it has always been.

You won’t be able to solely rely on Google traffic to run an online business anymore, if that’s what you’re used to.

So the question a lot of people are asking now is:
What now? 😳

While nothing is a 1:1 replacement to Google search, in this episode, we talk about ONE of the things we are doing to diversify away from Google traffic: Meta ads.

We’ll show you exactly
👉 how we plan and build a funnel
👉 how we angle our ads, how we target them
👉 how much money you should spend…

… and a ton more practical details for those of you who are interested in taking action.

We’ll also talk about why we think it’s one of the safest ways to go for traffic and a bunch of other high level debates for those of you who are still on the fence.
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Hosts: Gael Breton & Mark Webster

Full show notes:
https://www.authorityhacker.com/podcasts/335-how-we-make-money-from-facebook/
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A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.
https://search-intelligence.co.uk/
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Or visit our podcast page: https://www.authorityhacker.com/podcast/
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The Authority Hacker Podcast - Actionable Online Marketing

#335 - How We Make Money From Facebook