Authority Hacker Podcast – AI & Automation for Small biz & Marketers #331 - Site Speed Nerd Roasts Our Site
17 snips
Feb 26, 2024 
Site speed expert Brian Jackson critiques the setup of the hosts' site and offers optimization tips. They discuss plugin impact on speed, best CDN setups, caching plugins to avoid, and JavaScript optimization strategies. The conversation covers balancing performance scores with user experience, optimizing with CDNs and APO, image optimization plugins, and maintaining branding while optimizing site speed.
AI Snips
Chapters
Transcript
Episode notes
Two Extremes In Real Site Performance
- Brian sees two extremes: sites so slow they lose business, and sites over-optimized for tool scores that feel bad to use.
- He warns that chasing tool scores can harm real-world user experience and conversions.
Big Brands Can Ignore Bad Speed
- Large, famous sites (Taylor Swift) often have poor performance yet still get traffic due to brand power.
- Small sites gain the most from speed improvements because they rely on performance to compete.
Prefer Lightweight Block Themes
- Use lightweight block-based themes like GeneratePress + GenerateBlocks to keep sites fast and future-proof.
- Prefer blocks over heavy page builders and migrate when possible to reduce JavaScript and DOM complexity.