

#329 - Cyrus Shepard spills Google’s secrets
15 snips Jan 29, 2024
Cyrus Shepard, a well-known SEO expert, shares insights on Google's evaluation process and recent updates. They discuss the significance of EAT, whether larger sites have an unfair advantage, and what's next from Google. The podcast also explores the role of quality raters and the impact of active comment sections on website rankings. They touch upon Google My Business, link building, and assessing expertise and transparency on websites. The speakers speculate on the future of Google and AI content.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Inside the World of Google's Quality Raters
01:44 • 4min
The Role of Quality Writer and Rating Websites
05:28 • 15min
Google My Business, Business Directories, and Link Building
20:29 • 2min
Assessing Expertise, Authority, and Trustworthiness (EAT) in Website Reviews
22:26 • 2min
Expertise and Transparency on Websites
24:51 • 17min
The Impact of Active Comment Sections on Website Rankings
41:53 • 16min
The Future of Google and AI Content
57:55 • 3min