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The Authority Hacker Podcast - Actionable Online Marketing
#329 - Cyrus Shepard spills Google’s secrets
Jan 29, 2024
Cyrus Shepard, a well-known SEO expert, shares insights on Google's evaluation process and recent updates. They discuss the significance of EAT, whether larger sites have an unfair advantage, and what's next from Google. The podcast also explores the role of quality raters and the impact of active comment sections on website rankings. They touch upon Google My Business, link building, and assessing expertise and transparency on websites. The speakers speculate on the future of Google and AI content.
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Quick takeaways
- User experience (UX) factors, such as ad placement, responsiveness, and content relevance, are crucial considerations in Google's algorithm.
- External signals, such as external links and mentions from other websites, are more important than internal signals for ranking in Google search results.
Deep dives
Insight 1: The Importance of Quality Raters for Google's Algorithm
Quality raters play a crucial role in Google's algorithm by evaluating existing search engine result pages (SERPs) against potential new updates. Their evaluations help to fine-tune Google's machine learning algorithm, which ultimately impacts ranking updates.
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