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The Authority Hacker Podcast - Actionable Online Marketing
#334 - March Core Update Analysis with Lily Ray
Apr 8, 2024
Prominent SEO expert Lily Ray discusses the impact of the recent Google core update. They cover visibility changes, Reddit and Quora in search results, HCU discrepancies, and new Google importance signals. Examples of rule-breaking are also shared, making it an insightful listen.
56:12
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Quick takeaways
- Business models impact visibility in search results.
- Authentic content creation is crucial for SEO success.
Deep dives
The Impact of Google's Algorithm Updates on Search Results and SEO Strategies
As the March 2024 core update nears completion, the podcast delves into the evolving landscape of Google's search algorithms and the resulting changes in search results. The discussion touches on the influence of business models on visibility, with a focus on content sites facing shifts in search rankings. Through examples and insights from SEO experts, including Lily Ray, key discussions revolve around the visibility changes for content sites, the impact of business models on SEO effectiveness, and the divergence between Google's guidelines and actual search result observations.
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