Lily Ray, a 15-year veteran of SEO, discusses Google's Search Generative Experience, highlighting its negative impact on search results. The podcast delves into AI-generated misinformation, ethical SEO practices, and the need for Google accountability.

Prominent SEO expert Lily Ray discusses the impact of the recent Google core update. They cover visibility changes, Reddit and Quora in search results, HCU discrepancies, and new Google importance signals. Examples of rule-breaking are also shared, making it an insightful listen.

Today's guest on the Niche Pursuits podcast is Lily Ray. She chats with Jared about Google updates in general and, of course, the latest helpful content update. And, she provides tips and advice on keeping your website clear from the penalties that will negatively impact your organic performance.

Join Mordy Oberstein, SEO leader at Wix, and Lily Ray, VP of SEO at Amsive Digital, as they unpack SEO predictions for 2025. They discuss the growing influence of AI on brand authority and zero-click searches, emphasizing the need for high-quality content. Dive into the challenges of maintaining trust and expertise amidst shifting SEO standards. The conversation also addresses the importance of meaningful brand identity in a crowded digital space and practical strategies for adapting to an evolving SEO landscape.

Danny Sullivan, Google's Search Liaison, shares fascinating SEO insights on the evolving landscape of content ranking and user feedback's role in search visibility. Lily Ray's recent contributions provide a fresh perspective on industry challenges, while guest host Morgan Overholt discusses the impact of AI regulations on publishers. The conversation dives into the nuances of Google's helpful content updates and touches on a case where a publisher faced penalties for excessive AI content. It's a lively mix of SEO strategies and the real-world implications for content creators.