Lily Ray

Lily Ray, a 15-year veteran of SEO, discusses Google's Search Generative Experience, highlighting its negative impact on search results. The podcast delves into AI-generated misinformation, ethical SEO practices, and the need for Google accountability.

Prominent SEO expert Lily Ray discusses the impact of the recent Google core update. They cover visibility changes, Reddit and Quora in search results, HCU discrepancies, and new Google importance signals. Examples of rule-breaking are also shared, making it an insightful listen.

Today's guest on the Niche Pursuits podcast is Lily Ray. She chats with Jared about Google updates in general and, of course, the latest helpful content update. And, she provides tips and advice on keeping your website clear from the penalties that will negatively impact your organic performance.

Lily Ray, VP of SEO Strategy and Research at ANSI, joins to discuss ChatGPT's growing reliance on Google and Shopify for search results, shifting away from Bing. Together with Aleyda Solis, they explore the challenges of maintaining quality AI content amidst these changes and the implications for SEO practices. They delve into the impact of recent Google algorithm updates on search visibility, emphasizing the rising importance of user-generated content and brand authenticity in today's digital landscape.

Join Mordy Oberstein, SEO leader at Wix, and Lily Ray, VP of SEO at Amsive Digital, as they unpack SEO predictions for 2025. They discuss the growing influence of AI on brand authority and zero-click searches, emphasizing the need for high-quality content. Dive into the challenges of maintaining trust and expertise amidst shifting SEO standards. The conversation also addresses the importance of meaningful brand identity in a crowded digital space and practical strategies for adapting to an evolving SEO landscape.