Lily Ray, a 15-year veteran of SEO, discusses Google's Search Generative Experience, highlighting its negative impact on search results. The podcast delves into AI-generated misinformation, ethical SEO practices, and the need for Google accountability.
Google's Search Generative Experience uses AI to generate answers, not links, impacting web information accessibility.
SEO industry voices concern over Google's search quality, site visibility, and content authority post recent updates.
Generative AI in Google Search challenges reliability, centralizes information, and raises questions on search result complexities.
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On May 14th 2024, Google introduced their Search Generative Experience, a service that uses hallucination-prone artificial intelligence to generate answers to queries rather than just presenting links, all so that they could Wall Street that they're innovative and future-forward. The result is an even-more-broken search experience, and in this episode, Ed Zitron walks you through the rotten state of Google, and speaks with Lily Ray, a 15-year veteran of the search engine optimization industry, about how Google abandoned the web.