Crawling Mondays by Aleyda - SEO News, Tips and Interviews Is ChatGPT Relying on Google and Shopify for Answers? #SEOFOMO TL;DR July 14, 2025
Jul 14, 2025
Lily Ray, VP of SEO Strategy and Research at ANSI, joins to discuss ChatGPT's growing reliance on Google and Shopify for search results, shifting away from Bing. Together with Aleyda Solis, they explore the challenges of maintaining quality AI content amidst these changes and the implications for SEO practices. They delve into the impact of recent Google algorithm updates on search visibility, emphasizing the rising importance of user-generated content and brand authenticity in today's digital landscape.
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ChatGPT Shifts to Google Search
- ChatGPT has shifted to relying heavily on Google search results rather than Bing for its answers.
- This reliance is evidenced by similarities in search snippets and tracking parameters in the URLs.
Shopify Added as ChatGPT Data Source
- Shopify is confirmed as a third-party data provider for ChatGPT’s shopping experiences alongside Bing.
- This integration was quietly added in documentation without public announcement.
Spam and Hacked Sites Affect ChatGPT
- ChatGPT sources recommendations from hacked and expired domains, increasing spam risk.
- OpenAI's reliance on Google aids spam filtering, but spammy sites still appear in AI answers.