Crawling Mondays by Aleyda - SEO and AI Search Optimization News, Tips and Interviews

Emina Demiri-Watson, an SEO and AI search strategist; Ray Martinez, a digital marketing specialist at Archer; and Steve Toth, CEO of Notebook Agency, explore how teams can coordinate AI search optimization. They discuss breaking down silos, aligning SEO with business goals, using RACI frameworks, pods, OKRs, shared reporting, entity strategy, schema, and controlled experimentation. A practical conversation about turning AI search into a company-wide effort.

Kevin Indig, an organic growth and AI search analyst; Bengü Sarıca Dinçer, a search measurement specialist; and Max Woelfle, a digital marketing and attribution expert, explore how to measure AI search visibility. They discuss attribution gaps, prompt tracking pitfalls, discovery-to-outcome signals, meaningful success beyond traffic, and practical tools for building an actionable measurement stack.

Dave Peiris, PR and growth practitioner co-founder of Finchling; Emma-Jane Stogdon, in-house content and brand specialist; Mark Williams-Cook, SEO tool builder behind AlsoAsked. They discuss mistakes in AI search visibility. They cover the role of third-party citations and cross-team consistency. They explore auditing AI brand perception and practical tools for query and model analysis.

Jamie Indigo, a technical SEO who uses logs and rendering audits to track bot behavior. Patrick Stox, a tool-builder who creates utilities for testing rendering and AI crawlers. Tory Gray, a rendering and crawlability specialist and tool creator. They discuss rendering and JS pitfalls, accessibility trees, crawlability measurements, internal linking, and practical tools for testing AI crawler behavior.

Celeste Gonzalez, local search and product specialist who uses reviews and influencer signals to shape content. Cindy Krum, mobile and SEO expert focused on off-site signals and community citations. Gianluca Fiorelli, SEO and AI strategist expert in content clusters and brand-aligned briefs. They discuss common AI content mistakes, steps to optimize for AI visibility, favorite research tools, and final tips on prompts and consistency.

Yagmur Simsek, an SEO consultant who helps package services for clients. Adelle Kehoe, a product/insights rep from SimilarWeb focused on benchmarking. Gus Pelogia, an in-house SEO and AI search specialist. They discuss common communication pitfalls, step-by-step ways to sell AI search internally, recommended tools and data to show value, and final practical tips for starting small and aligning with business priorities.

Jonathan Moore, an SEO consultant who links tactics to measurable business goals. Tom Capper, a search metrics specialist focused on AI-driven visibility. Judith Lewis, a seasoned SEO pro tying SEO and AI to revenue impact. They discuss common AI search strategy mistakes. They explain diagnosing business problems, rethink rankings for mentions and influence, and recommend KPIs, prompt tracking, and practical tools.

Andy Chadwick, an SEO and AI search consultant focused on practical prompt-tracking and sampling. Dan Taylor, an AI/SEO practitioner who studies LLM behavior and cost-effective testing. Myriam Jessier, an SEO and AI specialist on audience segmentation and prompt libraries. They discuss common prompt-research mistakes, steps to build prompt libraries, measuring risk and ROI, and tools and tactics for validation.

Lily Ray, SEO expert on E-A-T and reputation management; Roxana Stingu, search engineer focused on discoverability and JS rendering; Chris Green, senior SEO consultant experienced with logs and indexing. They dig into what AI search optimization means, technical foundations like crawlability and indexability, measuring AI visibility, prompt and persona strategies, and risks of low-quality scaled AI content.

A panel of over 12 SEO specialists, including Crystal Carter and Chris Green, share their top strategies for 2026. They discuss the importance of mastering data feeds and preparing for the agentic web. E-commerce tips include optimizing product imagery and mitigating brand hallucination. Guests emphasize core SEO tactics like indexation and adapting to AI signals. The conversation also touches on using analytics for organic touchpoints and the critical role of schema for LLMs, making structured data indispensable.