Go through the latest in SEO News and Updates with the "Hottest in SEO This Week" From SEOFOMO - January 13, with Aleyda Solis. Want to go through all of the news, guides, resources discussed by Aleyda? 1. Check out the latest edition of the SEOFOMO Newsletter here: https://seofomo.co/posts/latest-seo-u... 2. Check out the SEOFOMO News Aggregator here: https://news.seofomo.co/ ---- Thanks to SimilarWeb for being this week's sponsor, if you don't know SimilarWeb, this is the time for you to start using it to analyze your digital marketing landscape (including organic search): https://www.similarweb.com/#SEO #SEOTrends #SEONews

Learn about SEO for Branding Recognition and Visibility from Aleyda Solis and guests: Mordy Oberstein and Gianluca Fiorelli, going through: 00:00 - Intro 01:01 - Why brand in SEO is so important? 02:34 - How to Get Buy-in for it? 09:01 - Steps to Integrate Branding in SEO 20:43 - Tools & Resources to Use 27:44 - Last tip for Brand Recognition in SEO #SEO #BrandSEO #SEOBranding

Dive into the latest SEO news and updates, with insights on December 2024 core and spam updates. Discover how affiliate marketers are tackling the challenges posed by search engines favoring established brands. Explore the transformative impact of AI on SEO and the publishing landscape. Uncover strategies for enhancing online presence and optimizing content effectively for both traditional search and AI-driven environments.

Join Mordy Oberstein, SEO leader at Wix, and Lily Ray, VP of SEO at Amsive Digital, as they unpack SEO predictions for 2025. They discuss the growing influence of AI on brand authority and zero-click searches, emphasizing the need for high-quality content. Dive into the challenges of maintaining trust and expertise amidst shifting SEO standards. The conversation also addresses the importance of meaningful brand identity in a crowded digital space and practical strategies for adapting to an evolving SEO landscape.

In this special edition of Crawling Mondays, Aleyda Solis interviews Danny Sullivan, Search Liaison from Google, going through the state and future of SEO: 00:00 - Intro 00:11 - Danny Sullivan Search Background 01:08 - The Big Brand Challenge in Latest Google Search Updates 13:09 - The UGC Challenge in Latest Google Search Updates 27:20 - The state and future of AI Overviews 39:13 - The future of Search and SEO #SEO #seotrends #dannysullivan

Learn how to assess if Reddit search visibility increase in the latest Google search updates is actually hurting your site rankings, and the steps to take if so to expand your content optimization strategy accordingly. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/

Learn what it is and how to develop valuable (non-spammy) programmatic SEO successfully in this insightful conversation of Aleyda Solis with Lazarina Stoy and Roxana Stingu, going through: 01:37 What is programmatic SEO? 03:44 Programmatic SEO Misconceptions 08:33 Programmatic SEO Do's and Dont's 15:20 Steps for Successful Programmatic SEO 23:05 Programmatic SEO Tools 30:16 Programmatic SEO Examples #ProgrammaticSEO #SEOAutomation #SEO -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/

Learn about Conversion Optimization (CRO) for SEOs in this edition of Crawling Mondays with Talia Wolf and Sergio Simarro, going through: 01:55 SEO and CRO: How do they align together? 07:25 Top CRO vs SEO Mistakes 11:11 How do you Handle Dark Patterns? 17:45 Steps to recommend your site conversions and tools to use 24:35 A last CRO tip for SEOs And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/

Learn what is SEO Product Management and How to Succeed at it with SEO consultants Sam Torres and Adam Gent: 02:04 - When is an SEO Product Manager Role Needed? 08:26 - Fundamental Steps for SEO Product Management Success 12:42 - Common SEO Product Management Mistakes 18:25 - SEO Product Management Tools and Resources 21:36 - A last SEO Product Management Tip And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/#seopm #seoproductmanagement #seo

Learn how to get SEO Buy-in for your SEO recommendations with Tom Critchlow and Petra Kis-Herczegh, going through: 02:05 More Challenging Scenarios for SEO Buy-In 05:05 Common Mistakes When Getting SEO Buy-In 12:14 What are the Steps to Get SEO Buy-In 21:36 Guides, Tools and Resources to Learn From 24:28 Last SEO Buy-In Tips And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/ #seobuyin #seoresources #seo