Crawling Mondays by Aleyda - SEO News, Tips and Interviews

Chris Green, Technical Director at Torque Partnerships, joins Aleyda Solis to dissect the evolving landscape of SEO. They explore the contrasts and overlaps between traditional SEO and AI search optimization. Chris highlights how AI is reshaping strategies around informational and commercial queries, emphasizing adaptability in this changing terrain. The duo also discusses the need for originality in content amid an influx of AI-generated materials, urging brands to focus on quality and unique insights to resonate with audiences.

Andrea Volpini, Founder and CEO of Wordlift, shares his expertise in knowledge graphs and semantic SEO. The discussion dives into Google’s AI Mode and the Query Fan-Out Technique, showcasing how these elements reshape SEO. Volpini emphasizes the importance of personalization in search, highlighting the evolution of user intent analysis. He also explores the significance of high-quality content over quantity in an AI-driven landscape, as well as innovative strategies for scalable content generation. Insights on user behavior through platforms like SimilarWeb are also shared.

Today's edition of the SEOFOMO TL;DR is dedicated to the announcement of AI Mode release in the US along with many other new AI related functionalities integrated within AI mode, that should serve as a base for the future of search. Aleyda Solis and Gianluca Fiorelli go through what was announced, the implications towards SEO, how to measure it, optimize for it and more. Read the official announcement here: https://blog.google/products/search/google-search-ai-mode-update/Thanks to Similarweb for sponsoring today's episode: https://www.similarweb.com/

🚨 Let's go through the latest in SEO News & Resources with the "Hottest in SEO This Week" From #SEOFOMO - May 19, 2025 👇* The ABCs of Google ranking signals: What top search engineers revealed by Danny Goodwin* Google Clarifies: AI Overview Links Share Single Position In Search Console by Matt G. Southern * How to Set Up Claude Desktop with Google Search Console MCP by Richard Baxter* AI Search: Where Are We & What Can We Do About It? Thanks to Similarweb for today's edition sponsorship 🙌 https://www.similarweb.com/ This is the TL;DR covering the most popular resources and news from the latest edition of the #SEOFOMO newsletter - You can go through them if you want too here: https://seofomo.co/posts/the-seo-news-of-the-week-are-here-with-seofomo-may-18-2025

🚨 Let's go through the latest in SEO News & Resources with the "Hottest in SEO This Week" From #SEOFOMO - May 12, 2025 👇* Google’s Updated Raters Guidelines Target Fake EEAT Content by Roger Montti* Google’s Walled Garden: Users Make 10 Clicks Before Leaving by Matt G. Southern / Tyler Einberger* How AI Overviews Shift Traffic From Publishers to Google by Cyrus Shepard* Apple Says Google Searches Down On Safari & Google Says Searches Are Up by Barry Schwartz* Semrush AI Overviews Study: What 2025 SEO Data Tells Us About Google’s Search Shift by Jana GarankoThanks to Similarweb for today's edition sponsorship 🙌 https://www.similarweb.com/ This is the TL;DR covering the most popular resources and news from the latest edition of the #SEOFOMO newsletter - You can go through them if you want too here: https://seofomo.co/posts/your-seofomo-news-of-the-week-may-11-2025

🚨 Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - May 5, 2025 👇* Google Al Mode being tested outside of labs, drops waitlist, adds product and place cards & history panel - coverage by Barry Schwartz* ChatGPT Adds Shopping, WhatsApp Search, & Improved Citations - coverage by Matt G. Southern* How ChatGPT Product Results are Selected, Displayed and Ranked, directly from OpenAI's documentation* 11 Lessons Learned From Auditing Over 500 Websites by Olga Zarr* The State of Ecommerce SEO in 2025: How to Win in Today’s Product SERPsThanks to Similarweb for today's edition sponsorship 🙌 Check it out: https://www.similarweb.com/ This is the TL;DR covering the most popular resources and news from the latest edition of the SEOFOMO newsletter - You can go through them if you want too here: https://seofomo.co/posts/may-seo-news-be-with-you-with-today-s-seofomo-may-4-2025

🚨 Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - April 28, 2025 👇Google Stops Supporting Special Announcement Structured Data On July 31 - coverage by Barry SchwartzGoogle: How To Remove Site From Search Without Verifying Ownership - coverage by Roger MonttiPrevisible’s New AI SEO Benchmark - by David BellYour Audience, Your Edge: Unpacking Zero-Click Marketing - interview of Gianluca Fiorelli with Amanda NatividadThanks to Ahrefs for today's edition sponsorship 🙌 This is the TL;DR covering the most popular resources and news from the latest edition of the SEOFOMO newsletter. You can go through them if you want too here: https://seofomo.co/posts/the-seo-news-of-the-week-seofomo-april-27-2025

🚨 Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - April 21, 2025 👇* Google Search to redirect its country level TLDs to Google dot com - Coverage by Barry Schwartz* Google Says LLMs(.)Txt Comparable To Keywords Meta Tag - by Roger Montti* AI Overviews Reduce Clicks by 34.5% by Ryan Law and Xibeijia Guan* The SEOFOMO Ecommerce SEO in 2025 Survey ResultsThanks to Ahrefs for today's edition sponsorship 🙌 This is the TL;DR covering the most popular resources and news from the latest edition of the SEOFOMO newsletter - You can go through them if you want too here: https://seofomo.co/posts/this-week-s-seo-news-with-seofomo-april-20-2025

🚨 Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - April 14, 2025 👇 * Google quality raters now assess whether content is AI-generated by Danny Goodwin* The Best of Published Decks from the Latest BrightonSEO [April 2025] * What should content strategy be for LLM Optimization? A study of 768k citations by Beeri Amiel* 3 ways to optimize for AI search bots by Timothy ResnikThanks to Ahrefs for today's edition sponsorship 🙌 Check out Brand Radar here: https://ahrefs.com/brand-radar This is the TL;DR covering the most popular resources and news from the latest edition of the SEOFOMO newsletter - You can go through them if you want too: https://seofomo.co/posts/seo-news-this-week-with-seofomo-april-13-2025

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From hashtag#SEOFOMO - April 7, 2025 👇* March 2025 Google Core Update (Winners & Losers) by Shane Dutka* Google’s Martin Splitt Reveals 3 JavaScript SEO Mistakes & Fixes by Matt G. Southern / Martin Splitt* SEO VS GEO: Optimizing for Traditional vs AI Search by Yours Truly * Google: We Don't Have A Brand-Ranking System But... by Barry Schwartz This is the TL;DR covering the most popular resources and news from the latest edition of the SEOFOMO newsletter: https://seofomo.co/posts/the-latest-search-updates-news-for-you-seofomo-april-5-2025 #SEO #SEOFOMO #SEOnews