Crawling Mondays by Aleyda - SEO News, Tips and Interviews OpenAI announces Instant Checkout and the Agentic Commerce Protocol - #SEOFOMO TL;DR Oct 6, 2025
Oct 6, 2025
OpenAI's launch of Instant Checkout transforms e-commerce by enhancing how products are selected and ranked. Merchants are encouraged to integrate new APIs for seamless payments. The discussion shifts to the importance of auditing brand mentions to combat misinformation. Plus, there's news on Google's anticipated AI mode with richer visual responses, elevating the shopping experience. A fascinating case study reveals strategies for thriving in saturated markets, highlighting unique content and community engagement.
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ChatGPT Becomes An E‑Commerce Platform
- OpenAI launched Instant Checkout and the Agentic Commerce Protocol, turning ChatGPT into an e-commerce platform that sells directly inside chat.
- Merchants must submit product feeds, build agentic checkout APIs, integrate payments, and certify with OpenAI to go live.
Follow OpenAI’s Integration Checklist
- Apply to Instant Checkout and provide product feeds matching OpenAI's specs to give ChatGPT accurate product data.
- Build an agentic checkout API and payment integration, then certify with OpenAI to move to production.
ChatGPT Selects And Ranks Products
- Product selection in ChatGPT is generated by the model using merchant and product metadata, not paid ads or partnerships.
- Rankings factor availability, price, quality, maker status, and whether instant checkout is enabled.