

Google Launches Preferred Sources - #SEOFOMO TL;DR Aug 18, 2025
Aug 18, 2025
Discover how Google's launch of Preferred Sources in the U.S. and India may reshape content diversity in SEO. Learn about the AI-driven flight search tool that brings convenience to travel planning. Delve into a study revealing the content depth of top-ranking eCommerce category pages. Plus, hear insights on how advancements like GPT-5 make SEO indispensable in today's digital landscape.
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Push To Be A Preferred Source
- Ask users to add your publication as a Preferred Source to increase personalized visibility in Google Search.
- Add Google's deep link and a Preferred Source button to promotions and CTAs to encourage selection.
Diversity Concerns Around Preferred Sources
- Early reactions to Preferred Sources worry it may reduce diversity of voices in search results.
- The final impact depends on adoption and user behaviour over the coming weeks.
GPT-5 Underscores Continued SEO Role
- Dan Petrovic shows GPT-5 is trained to be intelligent but not inherently nodulable without external integrations.
- This suggests SEO remains necessary for surfacing and connecting content to models' outputs.