Crawling Mondays by Aleyda - SEO News, Tips and Interviews SEO Predictions and expectations of +20 SEO specialists for 2026
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Dec 18, 2025 Top SEO specialists share their predictions for 2026, highlighting concerns over traffic declines for publishers. They stress a return to SEO fundamentals and audience needs while cautioning against the allure of new tools. As AI shapes search, experts foresee challenges in attribution and the need for human expertise to maintain quality. Content creators are expected to become pivotal in strategies, and schema will be crucial amid zero-click results. Continuous Google updates and a focus on traffic quality over quantity are also emphasized.
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Back To SEO Fundamentals
- SEO will refocus on fundamentals and audience understanding over chasing shiny tools.
- Use LLMs to learn customer needs but prioritize core SEO basics for business impact.
Avoid Shiny Toy Syndrome
- Avoid 'shiny toy' syndrome and stop overpaying for tools that don't move the needle.
- Focus resources on fundamentals that achieve measurable business goals.
Attribution Will Shift Off-Site
- Attribution will change as more of the user journey happens off-site in LLMs and AI platforms.
- Brands should prepare for potentially less direct site traffic and rethink measurement.