Crawling Mondays by Aleyda - SEO News, Tips and Interviews
SEO Trends, Predictions & Tips for 2025
Dec 11, 2024
Join Mordy Oberstein, SEO leader at Wix, and Lily Ray, VP of SEO at Amsive Digital, as they unpack SEO predictions for 2025. They discuss the growing influence of AI on brand authority and zero-click searches, emphasizing the need for high-quality content. Dive into the challenges of maintaining trust and expertise amidst shifting SEO standards. The conversation also addresses the importance of meaningful brand identity in a crowded digital space and practical strategies for adapting to an evolving SEO landscape.
43:23
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- AI-driven search is reshaping SEO strategies, necessitating a focus on brand authority and genuine customer trust to maintain visibility.
- The importance of high-quality, original content is increasing, as search engines penalize low-quality AI-generated content in favor of expertise.
Deep dives
Impact of AI on Search
AI-driven and generative search capabilities are projected to become more significant, expanding beyond informational queries to encompass transactional searches. As a result, search engines are likely to introduce features that minimize the need for users to click on external websites, contributing to potential traffic erosion for traditional organic search. This shift indicates a trend where established brand authority will be crucial for visibility, as recognizable brands gain a competitive edge in this evolving landscape. The introduction of AI overviews can also lead to decreased investment in maintaining blue link rankings, as search engines might prioritize providing summarized results over displaying multiple search results.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
