Mordy Oberstein

Mordy Oberstein, Head of SEO Brand for Wix and formerly at SEMRush, talks about content management and brand repair. They discuss the SEO feature set, Google Merchant Center Feed, Amazon App, and a new Zapier integration for ecommerce. They also mention Wix's SEO Learning Hub and adding AI for tagging. The chapter descriptions include positioning Wix as a CMS for digital marketers and SEO agencies, healing brand image, catering to hardcore SEO, automation tools for marketers, and improving SEO at scale.

SEO experts Kevin Indig and Mordy Oberstein, SEO specialist Anna Uss, and SEO consultant Anne Berlin discuss programmatic SEO, combining AI and human input for content creation, using modifiers and data-driven content for SEO, generating unique data, insights in competitive industries, and the importance of page elements in SERP.

SEO experts Mordy Oberstein and Crystal Carter discuss Google's ranking surge for forums due to indexing individual passages rather than overall pages. They delve into Reddit's influence on SERPs, strategies for navigating user-generated content, and optimizing marketing on the platform. Special guest Ross Simmonds shares insights on leveraging Reddit for marketing. The podcast also touches on Google's AI updates, the importance of diverse content sources, and staying updated on SEO news.

SEO experts Mordy Oberstein and Crystal Carter discuss the importance of a holistic approach to SEO, covering pillars like authority, content, technicals, and UX. They delve into Google's latest AI features, consumer behavior evolution, and audience engagement in content creation, emphasizing the need for strategic SEO strategies beyond tactical elements.

Join Mordy Oberstein, SEO leader at Wix, and Lily Ray, VP of SEO at Amsive Digital, as they unpack SEO predictions for 2025. They discuss the growing influence of AI on brand authority and zero-click searches, emphasizing the need for high-quality content. Dive into the challenges of maintaining trust and expertise amidst shifting SEO standards. The conversation also addresses the importance of meaningful brand identity in a crowded digital space and practical strategies for adapting to an evolving SEO landscape.