SERP's Up SEO Podcast

SERP’s Up | Holistic Approach to SEO

May 22, 2024

SEO experts Mordy Oberstein and Crystal Carter discuss the importance of a holistic approach to SEO, covering pillars like authority, content, technicals, and UX. They delve into Google's latest AI features, consumer behavior evolution, and audience engagement in content creation, emphasizing the need for strategic SEO strategies beyond tactical elements.

46:18

Creator website

Episode guests

Crystal Carter

Mordy Oberstein

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Holistic SEO includes authority, content, technical aspects, and user behavior for website optimization.

Google's AI Overview offers a snapshot of search results, emphasizing user experience through structured SERPs.

Deep dives

Exploring Holistic SEO with Four Core Pillars

Holistic SEO encompasses authority, content, technical aspects, and user behavior. Authority is gauged by backlinks, citations, and brand mentions. Content depth, relevance, and user intent play crucial roles. Technical elements like meta tags and internal linking affect website visibility. User behavior factors include engagement, click-through rates, and time spent on the site.

Introduction

4min

Embracing Holistic SEO Strategies

21min

Evolution of Consumer Behavior and SEO Strategies

8min

Emphasizing Audience Engagement and Demonstration in Content Creation

2min

Exploring Google's Latest Search Innovations and AI Features

5min

Exploring AI Applications and Holistic SEO Strategies

7min

Is it time to expand your SEO outlook? See why taking a holistic approach to SEO works.

Wix’s Mordy Oberstein and Crystal Carter bake some high-quality holistic SEO goodies made from SEO approaches, not just from a tactical standpoint but from a comprehensive perspective.

Manick Bhan joins to cover the four main holistic SEO pillars: authority, content, technicals, and UX.

We explore how SEO involves not only on-page elements and technical aspects but also how these factors integrate into the overall practice of your business and brand in this week's episode of SERP's Up!

Key Segments

[00:03:23] What's On This Episode of SERP's Up?

[00:04:37] Focus Topic of the Week: Holistic SEO

[00:18:52] Focus Topic Guest: Manick Bhan

[00:20:02] Four Main Pillars of Holistic SEO w/ Manick Bhan

[00:24:50] Going, Going Google

[00:35:25] Snappy News

[00:42:53] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Manick Bhan