SERP's Up SEO Podcast

SERP’s Up | Holistic Approach to SEO

May 22, 2024
Guest
Crystal Carter
Guest
Mordy Oberstein
SEO experts Mordy Oberstein and Crystal Carter discuss the importance of a holistic approach to SEO, covering pillars like authority, content, technicals, and UX. They delve into Google's latest AI features, consumer behavior evolution, and audience engagement in content creation, emphasizing the need for strategic SEO strategies beyond tactical elements.
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INSIGHT

Holistic SEO Embraces Broad Ecosystem

  • Holistic SEO means optimizing beyond tactics to include technical, content, and branding integration.
  • It involves optimizing user discovery across multiple platforms, not just Google.
INSIGHT

Google's Algorithm Has Holistic Depth

  • Google’s algorithm now holistically understands content depth, entities, and the creator’s reputation.
  • This networked understanding surpasses simple keyword matching and rewards comprehensive quality.
ADVICE

Use Schema to Guide SEO

  • Use schema markup as a template to guide holistic SEO by revealing what content Google expects.
  • Leverage Google Business Profile to ensure consistent, complete information across platforms.
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