SEO experts Mordy Oberstein and Crystal Carter discuss Google's ranking surge for forums due to indexing individual passages rather than overall pages. They delve into Reddit's influence on SERPs, strategies for navigating user-generated content, and optimizing marketing on the platform. Special guest Ross Simmonds shares insights on leveraging Reddit for marketing. The podcast also touches on Google's AI updates, the importance of diverse content sources, and staying updated on SEO news.

SEO experts Mordy Oberstein and Crystal Carter discuss the importance of a holistic approach to SEO, covering pillars like authority, content, technicals, and UX. They delve into Google's latest AI features, consumer behavior evolution, and audience engagement in content creation, emphasizing the need for strategic SEO strategies beyond tactical elements.

Crystal Carter, Arnout Hellemans, and Bibi The Link Builder discuss the best uses of ChatGPT and AI, Bing AI's emergence, E-E-A-T, the future of UGC on SERPs, challenges of AI detectors, improving user experience with sections and indexes, and predictions for Google updates in 2024.