SERP's Up SEO Podcast

SERP’s Up | What to do about Google's Reddit habit?

May 1, 2024

SEO experts Mordy Oberstein and Crystal Carter discuss Google's ranking surge for forums due to indexing individual passages rather than overall pages. They delve into Reddit's influence on SERPs, strategies for navigating user-generated content, and optimizing marketing on the platform. Special guest Ross Simmonds shares insights on leveraging Reddit for marketing. The podcast also touches on Google's AI updates, the importance of diverse content sources, and staying updated on SEO news.

53:01

Creator website

Episode guests

Crystal Carter

Mordy Oberstein

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Google ranks individual passages, boosting forum presence on SERP.

Reddit's popularity on SERP prompts strategic SEO considerations.

Reddit's value on SERP lies in quality engagement, not quantity.

Google's evolving approach to forums on SERP impacts SEO strategies.

Deep dives

Google's AI Movement Impacting Search Usage

Google's CEO, Sundar Pichai, notes an increase in AI usage impacting searches. The goal is to evolve the search experience to reward real expertise rather than generic content.

Introduction

4min

Exploring Reddit's Influence on Google Search Results

17min

Google's Emphasis on Quality Forums and User-Generated Content

4min

Unlocking Reddit's Marketing Potential

19min

Google's Search Updates and Future Predictions

6min

Insights on SEO News Source and Recommended SEO Expert

2min

Discussing Search Terms for Effective Online Shopping and SEO Strategies

2min

How should Google address the growing presence of Reddit on the SERP?

Google is taking a needle-in-the-haystack approach by ranking individual passages rather than overall pages, leading to a ranking surge for forums across the web.

Wix’s Mordy Oberstein and Crystal Carter are back to discuss why in the world Reddit is ranking at the top of almost every SERP, and how you should be digesting this as an SEO.

Take a look through Crystal’s Ball is the Founder of Foundation Marketing, Ross Simmonds, as he joins to discuss the future of Reddit and how marketers can use it for their benefit.

Google is morphing into Michael Scott as ‘that’s what she/he said’ is their new go-to response. This week, we dissect what is really going on around the SERP and what Google’s long-term plan for forums is here on the SERP’s Up SEO Podcast!

Key Segments

[00:02:16] What's On This Episode of SERP's Up?

[00:05:10] Focus Topic of the Week: Google’s Reddit Problem

[00:23:37] Crystal’s Ball w/ Ross Simmonds

[00:44:09] Snappy News

[00:52:51] Follow of the Week

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