Google's Search Updates and Future Predictions

How should Google address the growing presence of Reddit on the SERP? 

Google is taking a needle-in-the-haystack approach by ranking individual passages rather than overall pages, leading to a ranking surge for forums across the web. 

Wix’s Mordy Oberstein and Crystal Carter are back to discuss why in the world Reddit is ranking at the top of almost every SERP, and how you should be digesting this as an SEO. 

Take a look through Crystal’s Ball is the Founder of Foundation Marketing, Ross Simmonds, as he joins to discuss the future of Reddit and how marketers can use it for their benefit.

Google is morphing into Michael Scott as ‘that’s what she/he said’ is their new go-to response. This week, we dissect what is really going on around the SERP and what Google’s long-term plan for forums is here on the SERP’s Up SEO Podcast! 

Key Segments

[00:02:16] What's On This Episode of SERP's Up?

[00:05:10] Focus Topic of the Week: Google’s Reddit Problem

[00:23:37] Crystal’s Ball w/ Ross Simmonds

[00:44:09] Snappy News

[00:52:51] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Ross Simmonds

Ori Zilbershtein

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

News:

Google Ends Video Carousel Structured Data Test

Google Search Tests Thumbs Up/Down Buttons In Product Grid Results

Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms