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SERP’s Up | Holistic Approach to SEO

SERP's Up SEO Podcast

CHAPTER

Evolution of Consumer Behavior and SEO Strategies

Exploring the shift in consumer behavior towards autonomy in purchasing decisions, emphasizing the importance of brands being present throughout the consumer's research journey for effective conversion. Highlighting the nuanced SEO strategies required for different stages of the consumer funnel, stressing the significance of trust-building content at the top and transparent product details at the bottom to foster customer engagement.

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