The Majestic SEO Podcast
Programmatic SEO: How to deliver automated SEO at scale
Mar 29, 2023
SEO experts Kevin Indig and Mordy Oberstein, SEO specialist Anna Uss, and SEO consultant Anne Berlin discuss programmatic SEO, combining AI and human input for content creation, using modifiers and data-driven content for SEO, generating unique data, insights in competitive industries, and the importance of page elements in SERP.
49:20
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Quick takeaways
- Programmatic SEO allows for easy optimization and testing of templated pages without user-generated content.
- Automation in SEO, such as dynamic meta titles and snippets, can enhance scalability and search engine visibility.
Deep dives
Understanding Programmatic SEO
Programmatic SEO refers to the systematic creation of templated pages that follow the same structure. This approach allows for easy optimization and testing compared to other types of SEO. It is important to differentiate programmatic content for sites with and without user-generated content. Programmatic SEO mostly applies to sites without product inventory or user-generated content, but still require scaling. The key is to add unique value to programmatic assets and focus on indexing and optimizing the asset's structure.
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