

Kevin Indig
International anerkannter Experte für Organic Growth, Growth Advisor und ehemaliger Inhouse-SEO für Unternehmen wie Atlassian, Dailymotion und Shopify.
Top 5 podcasts with Kevin Indig
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24 snips
Oct 11, 2022 • 55min
How Startups Should Think About SEO from Shopify's Former Director
In this week’s episode of The Breakout Growth Podcast Sean Ellis and Ethan Garr chat with Kevin Indig, who at the time of the interview was the Director of SEO at Shopify. Search Engine Optimization (SEO) can be an important growth driver for startups, but it is an easy channel to misunderstand and get wrong. We wanted to talk to someone who is best-in-class in this field to separate truth from fiction and find out how growth leaders can support, leverage, and embrace SEO in their businesses. Fortunately, Kevin brought his “A” game to the conversation and did a great job of demystifying SEO for our listeners. He explains why SEO is a must-have for some companies, but just a nice-to-have for others. Then he describes why, when SEO is a necessary channel for growth, companies should invest early and heavily to maximize their potential. In the past, SEO could feel very “hacky” and there were definitely a lot of bad actors in the space. Kevin shows us why today’s SEO is won with a deep focus on delivering value, why it needs to be validated like any other channel, and why elements like backlinks continue to be important. While you shouldn’t expect to leave this conversation as an SEO expert, you will very likely be in a much better place to support, guide, and set up your organization for SEO success after you hear Kevin share his knowledge and experience. This is one of our more directly practical discussions and one we really enjoyed. So click that play button and jump in with Sean and Ethan as we look to better understand how to drive growth through Search Engine Optimization with Kevin Indig. The Breakout Growth Podcast is also on YouTube: https://www.youtube.com/channel/UC-K_CY4-IrZ_auEIs0j97zA/featuredWe discussed:* The two dimensions of SEO at Shopify (04:09)* Who wins with SEO: Aggregators versus Integrators (07:05)* Misconceptions and constants in a murky world (18:49)* Practical implementation; how to get started in SEO (34:39)* Building SEO into a growing organization (36:26)* Differentiation; why this is a channel that requires specific effort (50:20)And much, much, more . . . Get full access to Growth with Sean Ellis at seanellis.substack.com/subscribe

10 snips
Jun 18, 2025 • 47min
506. The Future of Search Isn’t Search with Kevin Indig
Kevin Indig, a strategist advising startups like Reddit and Dropbox, shares eye-opening insights on the impact of AI on search and marketing. He reveals that Google's AI overviews are drastically reducing click-through rates and emphasizes the surprising need for brands to be more human to compete. Trust now takes precedence over relevance, reshaping user behavior. Kevin critiques traditional education and stresses the importance of authenticity in marketing, urging listeners to adapt to the evolving landscape of AI and engage meaningfully with their audiences.

5 snips
Apr 2, 2025 • 53min
SEO im Zeitalter von KI mit Kevin Indig (Growth Memo) | Ep.196
Kevin Indig, ein anerkannter Experte für Organic Growth und ehemaliger SEO bei Atlassian und Shopify, spricht über die Zukunft von SEO in einer KI-gesteuerten Welt. Er betont die Bedeutung der Anpassung von In-house SEOs an neue Technologien wie LLMs und die Rolle von Kundenfeedback. Zudem werden Herausforderungen und Chancen für Content-Optimierung und die Rückkehr von PR und Linkbuilding thematisiert. Indig unterstreicht, dass qualitativ hochwertiger Traffic von AI-Chatbots kommt und dass die kontinuierliche Aktualisierung von Inhalten für den Erfolg entscheidend ist.

4 snips
Mar 29, 2023 • 49min
Programmatic SEO: How to deliver automated SEO at scale
SEO experts Kevin Indig and Mordy Oberstein, SEO specialist Anna Uss, and SEO consultant Anne Berlin discuss programmatic SEO, combining AI and human input for content creation, using modifiers and data-driven content for SEO, generating unique data, insights in competitive industries, and the importance of page elements in SERP.

Jun 7, 2024 • 55min
Die Zukunft der Suche: KI, Google und die Herausforderungen der AI-Overviews mit Kevin Indig
Kevin Indig, ein SEO- und Wachstumsberater mit 15 Jahren Erfahrung bei Unternehmen wie Dropbox und Reddit, teilt exklusive Einblicke in die Zukunft der KI-gesteuerten Suche. Themen wie AI-Overviews, Search Generative Experience, Voice Search, Google's Herausforderungen, und die Anpassung von SEO-Strategien werden diskutiert. Diese Episode ist ein Muss für SEO- und KI-Interessierte, die sich auf Veränderungen vorbereiten wollen.