

506. The Future of Search Isn’t Search with Kevin Indig
10 snips Jun 18, 2025
Kevin Indig, a strategist advising startups like Reddit and Dropbox, shares eye-opening insights on the impact of AI on search and marketing. He reveals that Google's AI overviews are drastically reducing click-through rates and emphasizes the surprising need for brands to be more human to compete. Trust now takes precedence over relevance, reshaping user behavior. Kevin critiques traditional education and stresses the importance of authenticity in marketing, urging listeners to adapt to the evolving landscape of AI and engage meaningfully with their audiences.
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Use AI With Intentionality
- Use AI tools with intention by connecting to your higher purpose or spiritual guidance before asking.
- Approaching AI with intention produces more meaningful and insightful outputs.
Use AI as Creative Partner
- Use AI as a thought partner by exploring how to make content uniquely valuable rather than just generating text.
- Ask AI for creative ways to improve ideas and consider audience and purpose for better results.
AI Progress Accelerates Rapidly
- AI tools like ChatGPT improve rapidly and offer incredible productivity and insight gains.
- Paying for advanced AI versions becomes worthwhile as capabilities accelerate sharply.