Marketing Speak

506. The Future of Search Isn’t Search with Kevin Indig

10 snips
Jun 18, 2025
Kevin Indig, a strategist advising startups like Reddit and Dropbox, shares eye-opening insights on the impact of AI on search and marketing. He reveals that Google's AI overviews are drastically reducing click-through rates and emphasizes the surprising need for brands to be more human to compete. Trust now takes precedence over relevance, reshaping user behavior. Kevin critiques traditional education and stresses the importance of authenticity in marketing, urging listeners to adapt to the evolving landscape of AI and engage meaningfully with their audiences.
Ask episode
AI Snips
Chapters
Books
Transcript
Episode notes
ADVICE

Use AI With Intentionality

  • Use AI tools with intention by connecting to your higher purpose or spiritual guidance before asking.
  • Approaching AI with intention produces more meaningful and insightful outputs.
ADVICE

Use AI as Creative Partner

  • Use AI as a thought partner by exploring how to make content uniquely valuable rather than just generating text.
  • Ask AI for creative ways to improve ideas and consider audience and purpose for better results.
INSIGHT

AI Progress Accelerates Rapidly

  • AI tools like ChatGPT improve rapidly and offer incredible productivity and insight gains.
  • Paying for advanced AI versions becomes worthwhile as capabilities accelerate sharply.
Get the Snipd Podcast app to discover more snips from this episode
Get the app