The Authority Hacker Podcast - Actionable Online Marketing

#333 - The Secret to RTINGS.com's SEO Success

Mar 25, 2024

Pauline Duthiel, Head of Digital Marketing at RTINGS.com, reveals how they outshine big players in SEO with user-centric content, systematic product testing, community engagement, and prioritizing user value over link-building. They dive into optimizing SEO strategies, evolving industry trends, community impact, revenue streams, link-building strategies, and putting user value first for sustainable success.

48:06

Episode guests

Pauline Duthiel

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Ratings.com's success stems from user-centric SEO strategies focusing on value, not just search optimization.

Systematic review processes and consistent testing methodology across categories drive Ratings.com's credibility and user value.

Deep dives

Success of Ratings.com in SEO Strategies

Ratings.com, a leading product review site with over 4 million monthly organic visits, stands out despite competition from DR90+ domains. Their success is attributed to a user-centric approach driving SEO strategies focused on value rather than search optimization. The site's systematic review methodology ensures consistency across categories with user value as the top priority.

Introduction

2min

Establishing a Systematic Product Testing and Review Process

12min

User-Centric Content Creation and SEO Success

3min

Optimizing SEO Strategies and Evolution in the Industry

5min

Community Engagement and Revenue Streams

4min

SEO Tools, Link Building Strategies, and YouTube Presence

4min

Putting User Value First in SEO Strategies

18min

Send us a text

RTINGS.com is one of the most successful product review sites of all time. Despite 'only' having a DR 75 domain and competing against sites like PCMag, Tech Radar, New York Times, the Wire Cutter, and CNET (all DR 90+ sites), they have over 4 million monthly organic visits.

So how exactly did they pull this off?

In this week’s episode, Mark sits down Pauline Duthiel, Head of Digital Marketing at RTINGS.com to take a look behind the scenes at what SEO looks like at one of the world's most loved review sites - and it was nothing like we expected.
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A special thanks to our sponsors for this episode, Digital PR and link building solution, BuzzStream:
https://www.buzzstream.com/link-building
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Full show notes:
https://www.authorityhacker.com/podcasts/the-secret-to-rtings-seo-success/

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