Authority Hacker Podcast – AI & Automation for Small biz & Marketers
Gael Breton & Mark Webster - Full Stack Online Marketers
The Authority Hacker Podcast has been a trusted resource in online business since 2016—voted #1 Marketing Podcast by Ahrefs and downloaded over 3.5 million times by marketers and entrepreneurs in 120+ countries.Originally focused on SEO, affiliate marketing, and online growth, our insights have helped 15,000+ business owners successfully scale through our training programs.But the game is changing. AI and automation are redefining how businesses grow, scale, and stay competitive.Now, we’re focused on helping small business owners and marketers navigate and use AI & automation to work smarter, not harder.🎙️ New episodes every 2 weeks featuring:• AI tools & automations that make your business more efficient• Real-world strategies you can implement today—no fluff, just results• Behind-the-scenes insights from successful entrepreneurs• Candid discussions from hosts Gael Breton & Mark Webster, who have worked with Fortune 500 companies, built and sold multiple businesses, and generated millions in revenueIf you want to cut busywork, automate what matters, and stay ahead in a world driven by AI, subscribe now and learn how to run a smarter, more efficient business—without drowning in tech overwhelm.▶️ Watch the video podcast on YouTube:https://www.youtube.com/@AuthorityHackerPodcast/🎥 Best moments on:👉 Instagram - https://www.instagram.com/authorityhackerpodcast👉 TikTok - https://www.tiktok.com/@authorityhackerpodcast👉 YouTube Shorts - https://www.youtube.com/@AuthorityHackerPodcast/shorts📩 Open to sponsorship offers.✉️ Contact us: mark@authorityhacker.com
Episodes
Mentioned books
7 snips
Feb 12, 2024 • 1h 10min
#330 - 7 Sites Beating Google's Algorithm
The hosts analyze sites that are beating Google's algorithm and provide insights on their strategies. Topics discussed include the importance of branded search, user-generated content, and original product pictures for SEO. They also explore affiliate link placement, monetization approaches, and strategies for diversifying income. The podcast covers how websites in the child safety seat niche focus on building authority, and how a backpack website built a community and monetized through sponsorships. Additionally, website design, presentation, and ranking strategies are analyzed.
15 snips
Jan 29, 2024 • 1h 1min
#329 - Cyrus Shepard spills Google’s secrets
Cyrus Shepard, a well-known SEO expert, shares insights on Google's evaluation process and recent updates. They discuss the significance of EAT, whether larger sites have an unfair advantage, and what's next from Google. The podcast also explores the role of quality raters and the impact of active comment sections on website rankings. They touch upon Google My Business, link building, and assessing expertise and transparency on websites. The speakers speculate on the future of Google and AI content.
Jan 15, 2024 • 1h 14min
#328 - Did Ahrefs F**k Us?
Tim Soulo from Ahrefs discusses their credit system, effective communication, negative experiences on Twitter, landing massive links with data, using Hreps for site restoration, and the connection between Ahrefs' pricing increase and yep.com.
22 snips
Jan 1, 2024 • 1h 5min
#327 - 8 Ways To Adapt Your SEO In 2024
This podcast discusses the challenges faced by website builders in 2023 due to Google's unpredictable search results. It explores diversifying SEO strategies for monetization, planning and strategizing in SEO, the importance of concise and shorter content, creating engaging reviews, and the influence of PPC on user metrics and rankings.
11 snips
Dec 11, 2023 • 1h 5min
#326 - Can We Predict The Future AGAIN??
The hosts review their past predictions and make new ones for 2024. They discuss the impact of AI on SEO, successful digital PR campaigns, and the importance of brand and user experience. They also explore Google's evolution of search results and speculate on future strategies.
13 snips
Nov 27, 2023 • 1h 41min
#325 - Ultimate New Facebook Strategy
Anne Moss, the archetype of a niche site builder impacted by Google updates, shares her strategy of utilizing AI for content creation and shifting focus from EAT and link building. Despite losing traffic, she maintains profits and successfully replaces Google with Facebook traffic. The podcast also discusses embracing AI, exploring infoproducts, using Facebook pages for engagement, creating engaging social media posts, collaborating with AI and Facebook ad strategy, limitations and advancements of GPT models, concerns about decreasing platform traffic and lack of regulation, and the power of big corporations and the future of AI.
4 snips
Nov 13, 2023 • 1h 15min
#324 - This Proves That EEAT ACTUALLY Works (Kinda)
Gael chats with Derek Hales, founder of Modern Castle and NapLab, discussing NapLab's success in the mattress niche despite recent Google updates. They explore the importance of high-quality reviews, the process of reviewing products, and the significance of focus and niche selection. They also touch on image copyright infringement, social media presence, and future plans for their websites.
28 snips
Oct 30, 2023 • 1h 22min
#323 - Digital PR Expert Reveals How To Get Links
Gabriela Covay, a Digital PR expert, reveals her step-by-step process for landing over 30 links, including DR90 ones, in a digital PR campaign. They discuss executing successful campaigns, state-specific data, generating campaign ideas, survey-based campaigns, and the importance of follow-up in outreach to journalists. They also explore the challenges and advancements in digital PR, emphasizing the significance of relevancy and monitoring open rates.
Oct 16, 2023 • 1h 2min
#322 - All Our Best Hires Come From THIS Country
Send us a textSouth Africa is one of the best places in the world to recruit from - and it’s mostly being overlooked and underutilized right now.This week, Mark sits down with Doug Haines, the AH Pro member who co-founded Marketing Pros; a South Africa-based recruitment and staffing agency that specializes in finding the exact A-Players you need for your team.💪 Get in touch with the Marketing Pros team to tap into new talent for your next hire!https://www.marketingpros.co ____________________________________________Full show notes: https://www.authorityhacker.com/322-all-our-best-hires-come-from-this-country/
Oct 2, 2023 • 1h 2min
#321 - Is AI Overhyped?
The hosts discuss the hype around AI and caution against accepting lower quality work produced by AI. They highlight the benefits and challenges of using AI for content creation, emphasizing its usefulness in generating ideas and enhancing sections of articles. The chapter also covers effective keyword research strategies, Google's changing views on AI content, and the importance of a sustainable SEO approach. They explore the benefits of Bing, chatbots, and AI in content creation, and discuss the percentage of manual work and research compared to using AI. They also delve into the use of AI for researching podcast guests and generating interview questions, while cautioning about the accuracy of AI-generated information.
