Authority Hacker Podcast – AI & Automation for Small biz & Marketers #324 - This Proves That EEAT ACTUALLY Works (Kinda)
4 snips
Nov 13, 2023 Gael chats with Derek Hales, founder of Modern Castle and NapLab, discussing NapLab's success in the mattress niche despite recent Google updates. They explore the importance of high-quality reviews, the process of reviewing products, and the significance of focus and niche selection. They also touch on image copyright infringement, social media presence, and future plans for their websites.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9
Introduction
00:00 • 2min
Achieving Quality in Product Reviews
01:59 • 15min
The Importance of Legitimate Reviews and a Successful Campaign with Search Intelligence
16:46 • 2min
The Process of Reviewing Products
18:19 • 20min
The Importance of Focus and Niche Selection
38:33 • 19min
Editorial Process and Multiple Authors
57:38 • 5min
Dealing with Image Copyright Infringement and Generating Backlinks
01:02:27 • 2min
The Importance of Social Media Presence
01:04:20 • 6min
Future Plans and Commitment to Readers' Interests
01:10:41 • 4min