Derek Hales
Founder of NapLab and mattress review entrepreneur who built a data-driven mattress testing and review business (previously built and sold Sleepopolis).
Top 3 podcasts with Derek Hales
Ranked by the Snipd community
4 snips
Nov 13, 2023 • 1h 15min
#324 - This Proves That EEAT ACTUALLY Works (Kinda)
Gael chats with Derek Hales, founder of Modern Castle and NapLab, discussing NapLab's success in the mattress niche despite recent Google updates. They explore the importance of high-quality reviews, the process of reviewing products, and the significance of focus and niche selection. They also touch on image copyright infringement, social media presence, and future plans for their websites.
Jul 8, 2024 • 21min
55. Direct-to-Consumer Mattresses
Derek Hales and Joe Megibow discuss the challenges of direct-to-consumer mattresses, revolutionizing the industry with online sales. They talk about the importance of marketing, navigating the mattress review industry, and the lack of brand loyalty in the mattress industry.
Sep 19, 2025 • 46min
Reviewing Products for Money? The 3 Golden Rules You Should Never Ignore | Derek Hales
Derek Hales, the mastermind behind NapLab and a mattress review entrepreneur, discusses how his quest for the perfect mattress evolved into a booming business. He reveals his 'complex, boring, expensive' mantra for affiliate success and shares his journey from testing beds in a small apartment to leading a team of seven. Derek emphasizes the importance of unbiased, data-driven reviews and offers insights on scaling a brand while maintaining trust and authority in a niche market. Tune in for practical wisdom on affiliate marketing and SEO!
