Derek Hales

Gael chats with Derek Hales, founder of Modern Castle and NapLab, discussing NapLab's success in the mattress niche despite recent Google updates. They explore the importance of high-quality reviews, the process of reviewing products, and the significance of focus and niche selection. They also touch on image copyright infringement, social media presence, and future plans for their websites.

Derek Hales and Joe Megibow discuss the challenges of direct-to-consumer mattresses, revolutionizing the industry with online sales. They talk about the importance of marketing, navigating the mattress review industry, and the lack of brand loyalty in the mattress industry.