The Economics of Everyday Things
55. Direct-to-Consumer Mattresses
Jul 8, 2024
Derek Hales and Joe Megibow discuss the challenges of direct-to-consumer mattresses, revolutionizing the industry with online sales. They talk about the importance of marketing, navigating the mattress review industry, and the lack of brand loyalty in the mattress industry.
21:21
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Quick takeaways
- Direct-to-consumer mattress brands offer transparent online purchasing experiences, cutting out traditional middlemen.
- Mattress review websites play a significant role in guiding consumers towards their mattress purchases.
Deep dives
The Rise of Direct-to-Consumer Mattresses
Direct-to-consumer mattress brands like Casper and Lisa have revolutionized the way people buy mattresses. These brands offer transparent and convenient online purchasing experiences, cutting out the traditional middlemen. Customers have a wide selection of mattresses to choose from, ranging in price from $150 to hundreds of thousands of dollars. With the rise of these brands, consumers now have more options and price ranges available when shopping for a new mattress.
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