The Economics of Everyday Things 55. Direct-to-Consumer Mattresses
Jul 8, 2024
Derek Hales and Joe Megibow discuss the challenges of direct-to-consumer mattresses, revolutionizing the industry with online sales. They talk about the importance of marketing, navigating the mattress review industry, and the lack of brand loyalty in the mattress industry.
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Hales' Mattress Collection
- Derek Hales, a mattress reviewer, shares his home with many mattresses.
- He earns a good living through affiliate marketing, but his job is controversial due to potential biases.
Mattress Price Range
- The mattress industry offers a huge variety of products with prices ranging from $150 to hundreds of thousands of dollars.
- Rapper Drake sleeps on a $400,000 mattress made with horsehair, highlighting the vast price range.
Challenges of Mattress Shopping
- Mattress shopping can be difficult due to confusing jargon, high markups, and pressure sales tactics.
- Different retailers often sell the same mattress under different names at varying price points.