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55. Direct-to-Consumer Mattresses

The Economics of Everyday Things

CHAPTER

Brand Loyalty in the Mattress Industry and Product Advertisements

The chapter explores the issue of minimal brand loyalty within the mattress industry, as well as a glimpse into other topics like falling asleep at work and a future episode on the mattress business. The episode also features promotions for various products including Jif peanut butter, Ashley's furniture collection, and the McDonald's app.

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