
The Economics of Everyday Things
Who decides which snacks are in your office’s vending machine? How much is a suburban elm tree worth, and to whom? How did Girl Scout Cookies become a billion-dollar business? In bite-sized episodes, journalist Zachary Crockett looks at quotidian things and finds amazing stories.
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Latest episodes

54 snips
Apr 21, 2025 • 19min
89. Locksmiths
Guest Wayne Winton, owner of Tri-County Locksmith Service, shares riveting insights into the locksmithing world. He discusses the lucrative yet challenging aspects of the industry, emphasizing the importance of trust between locksmiths and clients. Wayne also highlights the pitfalls of scams, the impact of modern technology on traditional locksmithing, and some fascinating anecdotes, including thrilling safe-cracking adventures. This engaging conversation reveals how locksmiths serve as everyday heroes in our communities, providing essential security and peace of mind.

74 snips
Apr 14, 2025 • 20min
88. Fortune Cookies
Discover the surprising origins of fortune cookies, which are not actually Chinese! Explore the fascinating journey of how they became a staple in American dining culture. Learn about the stunning evolution from handmade treats to automated production lines. Uncover the success story of a noodle magnate who transformed his family's fortunes. Dive into the cultural significance these cookies hold, sparking joy and conversation among diners who crack them open in search of wisdom.

70 snips
Apr 7, 2025 • 20min
87. Ski Areas
Rob Goodell, the Chief Operating Officer at Loveland Ski Area, shares his insights from over 30 years in the industry. He discusses the innovative revenue strategies ski areas are employing, including unique events to boost community engagement. The challenges faced by independent ski resorts, especially in financial sustainability against larger competitors, are pivotal topics. Goodell also delves into the importance of staffing and operational safety, particularly the role of ski patrols in avalanche prevention and safety regulations.

79 snips
Mar 31, 2025 • 17min
86. Toothpaste
Toothpaste is a daily essential with a fascinating backstory. This discussion digs into its evolution from an ancient luxury to a health necessity, spotlighting brand strategies that shaped the market. Discover the science behind production and ingredient choices, including how flavors vary globally. The podcast also explores cultural perceptions and the economics of oral care. Prepare to be surprised by the engineering innovations that make that squeezable tube so user-friendly!

31 snips
Mar 24, 2025 • 21min
85. Executive Recruiters
In this conversation, Jane Stevenson, the Global Vice Chair of Board and CEO Services at Korn Ferry, shares insights into the pivotal role of executive recruiters. She discusses the unique methods used to assess candidates, including psychological tests and mock interviews. The conversation also delves into the ongoing shift towards incorporating technology and social media in recruitment. Additionally, Jane highlights the importance of diversity in hiring and the complexities of negotiating CEO compensation packages in a competitive landscape.

33 snips
Mar 17, 2025 • 18min
84. Mall Cops
Gus Parsons, a seasoned mall cop with 20 years of experience patrolling San Diego shopping centers, shares the often-overlooked realities of mall security. He discusses the balance between safety and authority, highlighting the unique challenges security guards face daily. With humorous anecdotes, Gus reveals the diverse personalities he encounters and the unexpected situations that arise, from reuniting lost children with their parents to managing shoplifters. His insights shed light on the critical yet underrated role of mall security in enhancing the shopping experience.

57 snips
Mar 10, 2025 • 19min
83. Game Show Winnings
Discover the exhilarating unpredictability of game show success from a former contestant’s perspective. Explore the psychology and economics behind producers' decisions on prize allocation. Learn how high-stakes cash prizes keep viewers hooked and why some winnings haven't kept up with inflation. Dive into the behind-the-scenes challenges of budgeting and the importance of game show statisticians. Finally, uncover how math models and risk assessments influence massive payouts and production strategies in the realm of entertainment.

53 snips
Mar 3, 2025 • 17min
82. Chain Restaurant Recipes
Discover the secrets behind Shake Shack's culinary innovation as their team creates new menu items. Learn about the meticulous process of crafting consistent and cost-effective recipes for chain restaurants. Explore how to make gourmet sauces like truffle sauce using domestic ingredients while maintaining quality. Dive into the complexities of recipe standardization and operational efficiency, and see how diverse menus can be balanced with effective staff training for a great dining experience!

Feb 24, 2025 • 17min
Used Golf Balls (Replay)
Todd Hutchinson, president of BallHawker, dives into the fascinating world of used golf balls. He reveals that American golfers lose around 300 million balls annually, creating a unique business opportunity for recovery. Todd discusses the economics behind lost golf balls, the surprising market evolution, and the hidden ecosystem of this niche industry. He shares anecdotes about the risks and rewards of golf ball diving, shedding light on the profitability of reclaiming these watery treasures, all while emphasizing the environmental impact of recycling.

51 snips
Feb 17, 2025 • 22min
81. Guide Dogs
Peggy Gibbon, Director of Canine Development at The Seeing Eye, dives into the fascinating world of guide dogs. Discover the extensive $75,000 training process that transforms these dogs into skilled helpers. Peggy shares insights into the rigorous breeding and training that prepare them for their roles. She also discusses the unique bond formed between guide dogs and their visually impaired partners, as well as the social challenges they face in public spaces. This enlightening conversation showcases the dedication behind these incredible animals.
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