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5min chapter
55. Direct-to-Consumer Mattresses
The Economics of Everyday Things
Challenges of Direct-to-Consumer Mattresses and the Importance of Marketing and Reviews
Exploration of the logistical and marketing hurdles faced by direct-to-consumer mattress companies, including shipping costs, returns, and customer acquisition. The chapter also follows a mattress reviewer's experience amidst the rise of online mattress businesses.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode