The Importance of Focus and Niche Selection

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In this week’s episode, Gael chats with Derek Hales, founder of Modern Castle and NapLab, which produce some of the best review content ever seen from a small publisher. 

So good, in fact, that despite the recent Google updates that destroyed many sites in the industry, NapLab has actually seen signficant growth. 

Join Gael and Derek as they break down NapLab’s extensive review process and discuss exactly how Derek continues to be successful in the ultra-competitive mattress niche.

Full show notes:
https://www.authorityhacker.com/podcasts/324-this-proves-that-eeat-actually-works-kinda/