The Importance of Digital PR

Digital PR is an effective way to build links and gain coverage in major online media outlets. It helps boost website authority and EAT (Expertise, Authoritativeness, Trustworthiness). A successful digital PR campaign involves creating a newsworthy and relevant idea, gathering data through surveys or existing sources, and pitching it to journalists. Campaigns that spark debate or offer unique insights tend to perform well. In terms of outreach, targeting tier one journalists who have covered similar topics in the past yields good results. Press releases play a crucial role in presenting the campaign's data and implications. It's important to use legitimate survey data and create visually engaging linkable assets. Following up with journalists is limited to one or two attempts. Building relationships with journalists is not necessary, as a strong campaign can attract coverage from various sources.