Authority Hacker Podcast – AI & Automation for Small biz & Marketers #323 - Digital PR Expert Reveals How To Get Links
28 snips
Oct 30, 2023 Gabriela Covay, a Digital PR expert, reveals her step-by-step process for landing over 30 links, including DR90 ones, in a digital PR campaign. They discuss executing successful campaigns, state-specific data, generating campaign ideas, survey-based campaigns, and the importance of follow-up in outreach to journalists. They also explore the challenges and advancements in digital PR, emphasizing the significance of relevancy and monitoring open rates.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10
Introduction
00:00 • 2min
Understanding and Executing a Successful Digital PR Campaign
02:19 • 3min
Exploring the 'Cubicle Comeback' Digital PR Campaign
05:20 • 2min
Importance of State-Specific Data for Media Pitching
07:49 • 11min
Generating Ideas for PR Campaigns
19:06 • 6min
Creating an Article for a Survey-Based Campaign
24:43 • 3min
Importance of Sufficient Survey Respondents
28:04 • 15min
Crafty Campaign Strategy and Redirecting Landing Pages
43:14 • 2min
Importance of Follow-Up in Outreach to Journalists
44:50 • 17min
Is Digital PR Getting Easier or Harder?
01:01:58 • 19min