Gabriela Covay

Gabriela Covay, a Digital PR expert, reveals her step-by-step process for landing over 30 links, including DR90 ones, in a digital PR campaign. They discuss executing successful campaigns, state-specific data, generating campaign ideas, survey-based campaigns, and the importance of follow-up in outreach to journalists. They also explore the challenges and advancements in digital PR, emphasizing the significance of relevancy and monitoring open rates.