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The Authority Hacker Podcast - Actionable Online Marketing
#326 - Can We Predict The Future AGAIN??
Dec 11, 2023
The hosts review their past predictions and make new ones for 2024. They discuss the impact of AI on SEO, successful digital PR campaigns, and the importance of brand and user experience. They also explore Google's evolution of search results and speculate on future strategies.
01:05:27
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Quick takeaways
- SEO strategies will diverge, with some focusing on algorithms and others prioritizing brand and user experience.
- Search engine rankings will experience volatility before stabilizing in the second half of the year.
Deep dives
Prediction: Split in the SEO industry as it becomes more divided
There will be a split in the SEO industry as it becomes more divided. Some will continue to chase the algorithm while others focus on building a brand and prioritizing user experience signals. This divergence in strategies will lead to different advice being given by different experts in the industry.
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