Evolution of AI in the Industry and Its Effects on Search Engine Updates

In this chapter, the speakers discuss the roller coaster of new AI developments in 2018 and how it impacted the industry. They talk about using AI-generated content on websites and how Google had to react to prevent low-quality content from flooding the index. They also mention the frequency and length of Google updates, pointing out unintended consequences and speculating on the reasons behind the longer update timelines.